La Brasiliana Hair Straightening Treatment

La Brasiliana is a revolutionary process that straightens, softens and shines hair. The treatment is keratin based. Keratin is the primary protein of the hair, skin, and nails. This natural substance gives hair the ability to return to its original healthy, shiny, smooth state while collagen improves the elasticity of the hair
It can safely be used on any type of hair including dry, frizzy, processed, color treated, multicultural or unprocessed virgin hair. The results are consistently amazing everytime and the difference in the hair is unbelievable! Hair is completely transformed into shiny, healthy, frizz-free straight hair with results lasting up to 4 months.

Unlike other products available on the market, such as creme relaxers or the Japanese straighting system, La-Brasiliana Zero Keratin treatment with Collagen replenishes the condition of the hair without damage or chage to the molecular structure. The treatment can be used on all hair types such as chemically treated hair, colored, permed, relaxed, straightened, highlighted, and bleached.

The application process takes anywhere from 1.5 to 4 hours depending on the length and thickness of the hair. After application of the product, it is infused with a 450 degree flat iron, which seals in moisture, hydrates the hair, and creates a glossy finish. Results are visible immediately after treatment is completed. Clients will be amazed to say the least. Hair looks shiny and beautiful resembling the hair of a young child.

Management of hair after La-Brasiliana Zero Keratin Treatment with Collagen is effortless. The amount of time required to style hair will decrease dramatically. This treatment restore hair resiliency. Humidity, rain, or perspiration will no longer affect the hairstyle. No more frizzy hair!

The results last two to four months; the treatment dissipates gradually as hair is shampooed. As clients repeat the treatment every two to four months, they will be able to observe a continous improvent of their hair.

This innovative process is now available to your Hair Color Research Group Inc. Please ask your professional distributor for more information on this highly revolutionary treatment.


1. Can you do the treatment over a Japanese Straightner?
Yes, you can do the treatment over any kind of straightner. We recommend waiting two weeks.

2. Is this treatment a relaxer?
No, it is a treatment based on Keratin and Collagen that naturally softens, shines, smoothes, eliminates frizz and gives instant manageability.

3. Can you do the treatment after colouring?
Yes, we recommend immediately after you colour your hair.

4. Can you do the treatment on top of relaxed hair?
Yes, you can do the treatment over any previously relaxed hair. Sodium HydroxideDio chemical etc. but only after two weeks.

5. Can you do the treatment on previously chemically treated hair?
Yes, this treatment can be done on any previously chemically treated head of hair.

6. Can you do the treatment on highlighted hair?
Yes, you can do highlights and this treatment immediately after.

7. Can you do the treatment on virgin hair?
Yes, it can be done on virgin hair.

8. Can you do the treatment on children and if so what age?
Yes, we recommend on children of seven years and over.

9. Can I colour my hair after the treatment?
Yes, we recommend you colour the hair first and immediately follow up with La-Brasiliana.

10. Can I colour my hair after the treatment?
Yes, we recommend doing so two weeks after you have done the treatment.

11. Can I shampoo my hair after the treatment?
Yes, but only after four whole days after you have done the treatment.

12. Can I wear a ponytail or tie my hair?
Yes, but only after four days.

13. What should I do if my hair gets wet during the first four days?
Blow-dry immediately and flat iron if necessary.

14. Can I go into the pool or ocean after my treatment?
Yes, but only after four days.

15. How long will the treatment stay on my hair?
Two to four months on all types of hair.

16. What shampoo can I use after the treatment?
We recommend our shampoo, because it does not contain Sodium Chloride, and it also has Keratin and UV protection.

17. Do I have to do a touch up on my next visit or the whole head?
Entire head from roots to head.

18. When should I have the treatment done again?
Two to three months, or as needed.

19. Can I do the treatment every month?

20. Should I cut my hair before the treatment?
Yes, if you are changing your style but not if you are needing a trim only.

21. Can I use my hair spray, gel, mousse, or any other hair products on my hair during the four day period?

22. If I get any ridges in my hair when I sleep, what should I do?
Use either a blow dryer or flat iron to straighten the ridge in the hair.